India may have missed out on the Asia Cup but India's ODI and T20 captain, Mahendra Singh Dhoni ensured that he celebrated it in style by signing a deal with Mindscapes Maestros, a celebrity management company that was launched in Mumbai on Monday.
Dhoni becomes the first signing by the company which plans to rope in a number of other sportsmen and celebrities as it markets them across the country. "I am just the first celebrity signed by Mindscapes Maestros which will promote sports events, production and get into celebrity management," he said.
Dhoni is emerging as the most valuable cricketer for advertisers and he will soon eclipse Sachin Tendulkar, if he hasn't already. The deal signals a change in the way cricketers have themselves managed and could see their worth only rising in the advertising industry.
Dhoni joined the company which has been in existence for six years now. The firm was started by Pratik Sen and Ranadeb Paul. The company saw a new entrant in Yudajit Dutta, who managed the Kolkatta Knight Riders. Dhoni knew Dutta for quite a while and their familiarity would have certainly gone a long way in getting the deal done.
While Dhoni didn't divulge how much the deal was for, surely the big bucks will make it a very happy birthday indeed. Happy 27th Birthday MS Dhoni!
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