Pepsi drops Tendulkar

Injuries have plagued the last few years of Sachin Tendulkar's career and while he has performed on occasions when he has been fit, his lack of presence on the pitch has seemed to affect his endorsements. Cola manufacturer, Pepsi has decided to drop in the Indian cricket legend from his list of ambassadors which includes Amitabh Bachchan, MS Dhoni, Shah Rukh Khan and Deepika Padukone.

The decision to drop Tendulkar isn't a shock for most people as his brand value has dropped significantly over the last few years. Tendulkar spent most of the Indian Premier League on the sidelines with a injury and the batting genius spent more time commentating than playing for the Mumbai Indians.

The emergence of MS Dhoni as the new sensation on the advertising scene has meant that Tendulkar has been relegated to the back burner. Tendulkar has had lesser prominence in TV and print with brands endorsed by Dhoni flooding the market.